Denim Capsule
Our DENIM capsule is now available.
A first for us! And for good reason: until now it has been impossible to find denim from dormant stock that meets all our criteria.
Our vision of denim
Not being really purists, the idea of having to "break in" a super stiff pair of jeans for several months in order for them to finally become comfortable doesn't really correspond to our way of thinking about clothing.
Our criteria: a raw canvas thick enough to structure the piece, but supple enough to be comfortable and follow the movement of the oversized.
Denim is a universal material, but it is still rarely approached from the perspective of volume, comfort and freedom of wear.
It allows us to create pieces that fully resonate with the brand's DNA: clothes that are worn often, for a long time, and differently depending on the body, gestures and uses.
And we finally found two paintings that met all our criteria:
- Italian denim with a deliberately raw look that highlights lines, cuts and proportions.
- Japanese denim with a herringbone pattern, whose striped reverse side introduces a more graphic and contrasting aspect to the material.
We therefore offer you our best-selling items reimagined in denim:
- the SAMUE and Gunbai jackets
- Circular and straight trousers.
Denim is ubiquitous these days, but its history and the specifics of its manufacture often remain unknown. So, for those who want to learn a little more…
Brief history:
Denim is a cotton twill whose name is said to come from “ de Nîmes” , the French city where this fabric was developed in the 17th century with the aim of producing a robust fabric inspired by the textiles used by Italian sailors and weavers.
Its manufacture is based on a twill weave: the warp threads (vertical) are dyed with indigo, while the weft threads (horizontal) remain undyed.
This contrast gives the fabric its visual depth and explains its evolution over time: denim develops a patina, lightens, and shows wear in areas of friction, without ever losing its structure.
In twill weave, the weave shifts along the rows, giving the fabric a diagonal pattern.
Originally, denim was conceived as a functional material. Strong, dense, capable of withstanding wear and repeated washings, it naturally became established in utilitarian and professional clothing of the 19th century, particularly in industrial and artisanal circles.
Beyond its heritage, denim is also a field of experimentation, both technically and culturally.
Some houses and workshops have explored its physical limits, like ultra-heavy Japanese denims, which can reach up to 40 oz (more than 1.1kg/m2), capable of standing on their own, a radical demonstration of what the weave can withstand.
The Canadians from Naked and Famous presented the heaviest jeans in the world (40oz 🤯), a feat of weaving but also of manufacturing.
Others have questioned its transformation methods, developing more responsible finishing processes, such as laser washing, which allows wear to be reproduced without abrasion or heavy chemicals, with up to 97% water saved compared to traditional washing.
The design duo Marithé & Francois Girbaud were pioneers in experimenting with this material: laser washing “Wattwash” or the industrialization of stonewashing
This research has contributed to changing the uses and perceptions of denim. Beyond its initially utilitarian function, it has become a textile laboratory, where innovation, know-how and environmental awareness intersect.
It is in this continuity that our approach is situated: working with denim not as a fashion effect or a symbol, but as a material to be interpreted, in the service of volume, comfort and durability.
Models: Léane Louail, Wepe lyan Jay, Lucas Simon, Matéo Beirao,
Photos by: Xavier Dragon
Location: Athome Studio
